The Great Sleep Quality Experiment
Because the need to purchase a new mattress only comes around every 7-10 years, it’s difficult to understand exactly what you need in terms of comfort and support. There is often too much choice and very little reliable and authoritative advice, which leads to purchasing the wrong mattress and ultimately having to return and start the process again.
We want to help you to find the right mattress, so we are conducting The Great Sleep Quality Experiment.
Featuring some of the UK's leading mattress brands, you are invited to take part in a blind test, trialling a series of mattresses and providing feedback on each one. The brand, price, style and materials will all be hidden, leaving the most important feature - comfort - to help you decide which is your favourite mattress.
After the show, our research team will be compiling the data before analysing and writing a research report outlining our findings. Mattress manufacturers will be able to use this research to better understand who needs what from a mattress, and you will be able to shop for your new mattress confidently.
Before you begin, please read the following carefully.
You will need to use your smartphone to submit feedback. If you do not have a device with an internet connection, please ask one of our team for assistance.
You will need to provide some basic details about yourself such as height, weight and preferred sleeping position. If you share your bed with a partner who is taking part with you today, they will need to submit their information separately, using their own device. If you only have 1 device connected to the internet, please speak to a member of our team who will provide a printout of the form which one of you can complete by hand.
All feedback must be individual and not influenced by other participants.
The button below will take you to the first stage of the experiment. Please follow the instructions on screen and avoid closing this browser tab. If for any reason you need to close the form and can'‘t find your way back, you will find a QR code beside each bed. Please scan the code or click the relevant button below to get back to where you left off. For example, if you are on MATTRESS B and you accidentally close the form down and lose your progress, please click the MATTRESS B button below or scan the QR code beside MATTRESS B and you can continue from there.
By taking part in The Great Sleep Quality Experiment, you accept that your email address will be shared with the mattress brand you select as your favourite. All personal data will be anonymised if used in the research report.